Tuesday, 12 May 2009

12.05.09 -- Logo design

WHAT I HAVE DONE TODAY:

I used internet search engines to collect a variety of popular film and television logos including Jurassic Park and Transformers, as well as three film posters. I then annotated these images, picking them apart to acknowledge how they can easily imply the theme and genre of a film with only a simple shape, font of image. From this knowledge, which I paired with imagery from my characters, concept art, plots and research into the Aztecs themselves, I sketched some ideas and analysed them to pick out which was the most effective.

WHAT I WILL DO TOMORROW:

From here I will develop a final logo digitally, perhaps using Illustrator to create a smooth, simple shape. I can then use this logo for merchandising, in my poster, badges and potentially the bookmark too. Once the logo is fully designed I can create the final poster ready for the display.

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