Thursday, 14 May 2009

14.05.09 -- Logo design & bookmark/badge research

WHAT I HAVE DONE TODAY:

As I said I would do yesterday, today I continued with the work on my logo. I did this by scanning in my three favourite samples, englarging them, reprinting them and then asking my peers to pick out their favourite on aesthetic principles, and then the one that looked most Aztec or Central American in style. To my surprise I found that the different questions received different answers almost every time, so I decided to merge the two designs. First, however, I started reproducing them in Adobe Illustrator, but found that the results were too sleek and straightforward. I wanted something with more roughness and texture to it, to imply that it is both ancient and Aztec. So in the end I drew some more designs with black and white watercolour that melded the two peer-chosen designs until I settled on one that really worked for me.

On wednesday I completed the research pages for the badges and bookmarks I bought earlier in the project. As I did with the research into logos and posters, I annotated and picked the merchandise apart so that I could understand it thoroughly.

WHAT I WILL DO TOMORROW:

I will continue the work I started on bookmarks and badges by drawing possible designs for my own merchandising, then set about drawing them up digitally.

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